EYE ON ETHICS

Adopted on June 20, 2001

The member companies of the Nihon Shinbun Kyokai, by fully recognizing the ideals upheld by the Canon of Journalism and pledging its realization in the area of sales, herein adopt the newly drafted Newspaper Sales Code.

Responsibility of Newspaper Salespersons

In order to accommodate the public’s right to know and to fulfill public and cultural missions, it is indispensable for newspapers to ensure wide readership. All the people involved in newspaper sales assume a responsibility for contributing to the development of a democratic society through their respective assignments.

Maintenance of Home Delivery System

Newspapers are able to fulfill their roles only when they are delivered to readers. In order to ensure that readers can read newspapers equally at any time and in any place, we are determined to maintain the home delivery system and to deliver newspapers swiftly and without fail.

Observance of Rules

All the people involved in newspaper sales are obligated to contribute to the maintenance of the independence of their respective management in order to preserve freedom of speech and expression. In the conduct of sales activities, we will make efforts to win the trust and understanding of our readers by imposing harsh discipline upon ourselves and observing rules for fair competition with moderation and good sense.

Together with Readers

Only by winning the trust of readers are newspapers capable of accomplishing the missions bestowed on them. All the people involved in newspaper sales herein pledge to continuously pursue self-improvement fit to the new era in such areas as protection of the environment and contributions to the community, while striving to meet readers’ requirements.